Course Schedule and Participant Guide
Overview
This course is the second part of learning about what type of farm business you want to start and how you will measure progress. The first part was the BF 101: Starting at Square One course. You can take this course without taking BF 101 first!
The first week of BF 102 is the only week of overlap with BF 101. We want all learners to further refine mission/vision/goals or to start the process and then start on a marketing plan.
Webinar Schedule
In 2025, this course will be offered live for 6-weeks on Thursdays from 6:00 – 7:30 PM (Eastern) from January 16 – February 20. While we encourage live attendance, so you have the opportunity to engage with presenters and ask questions, all webinars are recorded and posted in the online classroom to watch anytime. Once enrolled in this course, you will retain access to all materials indefinitely, and can return to participate in the live webinars in future offerings of the course if you wish. Join us!
To access the webinars during our next live session, you will simply need to click on the webinar link that was emailed to you. Please do not share this link outside of this course.
You may also join our webinars from a mobile device by installing the official Zoom app from your preferred app store.
Weekly Topics
Week 1 – Planning
You will leave with YOUR farm's mission statement and values clarification.
Week 2 – Marketing
You will leave with YOUR farm's marketing mix.
Week 3 – Sales
You will leave with YOUR farm's marketing channel assessment.
Week 4 – Financial Statements
You will leave with YOUR farm's recordkeeping plan.
Week 5 – Budgets
You will leave with YOUR farm's partial budget.
Week 6 – Wrapping Up
You will leave with YOUR plan for next steps and lessons learned.
Each week follow the SAME format.
Live Session via Zoom (Thursdays at 6pm - recorded)
And then the following Friday mornings the rest of the unit opens.
Discussion Post (Comment and interact)
Watch & Read 1 (Introduces a topic with a video and short reading)
Activity 1 (Reinforces a topic)
Watch & Read 2
Activity 2
Homework (Finalizes a topic)
Share (Contribute one thing you learned)
You DO NOT need to submit any of the homework or activities. However, anything you'd like Katelyn to review is welcomed! Just email [email protected].