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PUA 102: Urban Farm Planning and Management

The Promise of Urban Agriculture

Introduction
Series Overview and Learning Objectives
The Promise of Urban Agriculture Study
About the Team

Course Overview & Learning Objectives

Course Learning Objectives
Course Instructors
Course User Guide
Course Assignments and Activities
Accessibility Support
Meet the Farmers
Glossary
Pre-Course Survey: Tell Us About Yourself!

Choosing a Business Structure and Strategy

Introduction and Learning Objectives
Farm Business Structures
Farm Revenue Strategies
Assignment 1: Worksheets to Explore Your Farm Business Goals and Management Strategies
Contingency Planning
Urban Farm Roles in Crisis

Social Enterprise Strategies

Introduction and Learning Objectives
Social Impact Goals
Activity: Balancing People, Profit, Planet
Planning a For-Profit Social Enterprise
Deciding to Farm as a Nonprofit
A Board of Directors
Creating a Nonprofit Arm of an Existing Urban Farm
Activity: Identifying a Urban Farm Having Social Goals

Sources of Urban Farm Income

Introduction and Learning Objectives
Urban Farm Revenue Sources
Accepting Nutrition Assistance Forms of Payment
Complementary Services
Co-Location
Event Space
Value Added Production
Tours and Education
Assignment 2: Considerations in Generating Additional Farm Revenue

Market Assessment and Market Building

Introduction and Learning Objectives
Understanding the Market and its Barriers to Entry
Assignment 3: Identifying Barriers to Selling in Markets
Choosing Certifications for Your Commercial Urban Farm
Markets and Food Safety
Applying Market Knowledge to Build Future Production and Viability
Assignment 4: Applying Market Knowledge to Develop Your Products and their Distribution

Building Urban Crop Plans to Maximize Return

Introduction and Learning Objectives
How Farm Goals Influence Your Crop Plan
Pricing Your Crops
Limited Land Does Not Limit Commercial Possibility
Consider Time to Maximize Production
Accounting for Labor Costs
Accounting for Environmental Factors
Crop Choice Specialization and Diversification
Assignment 5: Building a Crop Plan and Budget

Scaling Up and Labor

Introduction and Learning Objectives
To Expand or Not to Expand
Managing Employees & Maintaining a Positive Urban Farm Culture
When is Additional Labor (Beyond Yourself) Necessary?
Re-evaluating Your Urban Farm Goals
Apprentices and Interns
Volunteers

Course Wrap Up and Resources

Wrap Up
Post-Course Survey: Reflecting on the Course!
Staying Connected After This Course Ends
Resources for This Course
USDA Resources for Urban Agriculture
Stories and Maps of Urban Farms

Farm Revenue Strategies

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