Course Learning Objectives

This course, PUA 102: Urban Farm Planning & Management, covers what contributes to an economically viable urban farm, including choosing a business model, knowing when to expand the farm, crop planning and knowing your market, managing on-farm labor, and promoting a strong farm culture.

Upon completing this course you will be able to: 

• Evaluate business models and revenue strategies that apply to for-profit and nonprofit farms
• Develop a market strategy to maximize profits
• Create a crop plan that matches your goals
• Decide when to scale up an enterprise or the entire farm
• Compare different sources of urban farm labor
• Create a positive environment for you and others working on the farm