Webinar Schedule and Participant Guide

Dates and Join Link

Starting on Thurs Jan 13, 2022 from 7-8:30pm Eastern, we will have a live weekly webinar each week until Feb 17, 2022. Please mark these dates and times in your calendar! If you miss the live webinars, the recordings will be posted in the course afterward.

Each week before the webinar, we will have "office time" at 6:30pm - this is a time to ask questions of Beth and Joan. 

To access the webinars, you will simply need to click on the webinar join link that is posted in each week of the course. This link only works on the appointed day and time for that webinar, so while you can try clicking it sooner, it won't open the webinar meeting for you.

You may also join our webinars from a mobile device by installing the official Zoom app from your preferred app store. Then, when it's time for a webinar, simply open your Zoom app and enter the 9-digit meeting ID that will be posted at the top of each week in the course.

Weekly Topics

Week 1 – Introduction and what is planning 

Topics covered: Course overview and tips for using the course content software, Teachable. Student will revisit general planning and start work on crafting a mission statement for their farm.

Week 2 – Intro to Marketing 

Topics covered: General introduction to marketing and making that part of your business plan. How to research questions and "tools you can use" you will need for developing a marketing plan.

Weeks 3 – Marketing Channels and Intro to Marketing Plan

Topics covered: Various outlets for selling products, and the pros/cons of each. Students will continue building their marketing plan as we explore these topics.

Week 4 - Spend time working on your Plan and Doing Research

Week 5 - Understanding Financial Statements

Topics Covered: Balance sheet, Income statement, Cash Flow Statement, Partial Budgeting

Week 6 – Using Financial Statements to Plan and Manage your Farm Business - Course Wrap- Up 

Topics covered: Using statements to assess profitability, looking at different pieces and evaluating them financially Review concepts covered in the course; students continue working on their marketing plan.


Webinar Participant Guide

Zoom Participant’s Guide.pdf